The Look Good . . . Feel BetterĀ® Cosmetic Program Adapted for the Canadian edition by Patricia Blakely Look Good . . . Feel Better is a free public- service support program for women undergoing cancer treatment. It is sponsored by the Canadian Cosmetic, Toiletry and Fragrance Association Foundation. The program was developed to help women living with cancer to improve their appearance and self-esteem by teaching them beauty techniques to camouflage the appearance-related side effects of chemotherapy and radiation. Just about anyone's quality of life is diminished during cancer treatment.